

Tencent and WeChat are steadily building a healthcare ecosystem that makes WeChat a natural destination for digital healthcare strategies in the Chinese market. WeChat is fast becoming the #1 online healthcare destination in China, and with Tencent partnering with more and more US-based companies to grow its healthcare offerings, WeChat has now become an essential platform to consider if your brand has plans to launch in this market.

Users are required to create accounts with their real names, which contributes to the multi-purpose functionality of the platform and its ability to reach into many aspects of daily life.

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It’s evolved from a Messenger-style service in 2011 to a one-stop shop that includes messaging, social, multi-purpose apps within the app known as mini-programs, telehealth, DTC education, HCP verification, banking, gaming, movie tickets, utility bills, and more. Owned by tech behemoth Tencent, WeChat is the largest social network in China, with over 1.1B monthly average users.
